He felt as though it affected the reader's senses which made him or her feel thirsty for a Coca-Cola. Other ads that appealed to the consumer's sense of pleasure in associations with Coke included an ideal American girl drinking Coke, business men drinking Coke aboard an American Pullman train car and young people enjoying Coke out on a boat ride. In 1929 Coca-Cola's most famous slogan, "The Pause That Refreshes- appeared in the Saturday Evening Post. .
Shortly after the above slogan, the Great Depression hit America and the Stock Market crashed. However, Coca-Cola continued to stay with the ads that showed happy scenes of everyday life. These ads helped people escape the realities of the depression and gave them hope that life would return to normal. Examples included a woman taking a break from gardening to refresh herself with a Coke, boys and girls in soda fountain ads and Artist Haddon Soundon's famous image of Santa Claus with a Coke on billboards. The people responded to these ads and Coca-Cola stayed profitable even during the depression.
World War II had a major effect on Coca-Cola's advertising decisions in the next few years. Their war time policy was "We will see that every man in uniform gets a bottle of Coca-Cola for five cents wherever he is and whatever it costs."" The company wanted Coke to be a boost for morale and to promote patriotism. The ads replaced the boys and girls at the soda fountain with smiling soldiers. Another ad in 1943 urged people to buy war bonds and war stamps and still another showed two women allies enjoying the "pause that refreshes."" Coca-Cola wanted to show that they were part of the American war effort. The famous red Coca-Cola disk gave the image of the American way of life before the war and during the war. The interactive advertising strategies and techniques before and during the war made success possible and made Coca-Cola an American icon today.