One must keep in mind that cultural imperialism, globalization and the creation of a global village is a business. People are profiting at other people's loss of cultural identity, they are sold a culture and heritage. With the every growing N"Sync fan clubs and Britney clones, the world is turning into a stage for pop culture and its glamorous unattainable standards. Through the processes that this world is going through we find ourselves blurring the lines of difference that once existed. This has been referred to by Lomax as a "cultural grey out." Basically what this theory says is that cultural lines are meshed together so much that is almost impossible to distinguish between them due to the fact that they have so many similar characteristics. Lomax also states that due to the widespread distribution of "industrialized" music and the loss of music that exemplifies cultural aspects and characteristics, civilizations are not maintaining a sense of national pride and identity. Without these distinguishing lines, Schiller states that at one time it was cultural diversity that flourished, and now we are witnessing the diffusion of such a process. He goes on to state, as well as warn, that if such a process of cultural breakdown were to keep evolving, we would have to face a "global consumer monoculture." As stated previously, it is important to realize how big of a business culture has become. Through the use of quantitative analysis we can see the control that the major conglomerates have over the distribution of music. Burnett, in empirical studies of market concentration in music (1990, 1993), reports that seven corporations together controlled no less than 50 percent of market share in any country where they had operations and up to 80 percent in some countries (1990, pp. 104-105). The seven corporations, with their nation of origin and reported 1990 sales, are: Sony (Japan, $3 billion), Time/Warner (U.