revived a 200-year-old idea and turned in-line skating into one of the fastest growing sports in the United States. The origin of in-line skating dates back to 1760, to an inventor named Joseph Merlin. Merlin premiered his invention at a costume party intending to imitate ice-skating. However, the wheels that he attached to a pair of shoes crashed quickly because he couldn't stop. He literally crashed the party as he took out a full-length mirror. Next in 1823, Robert John Tyers created the "Rolito" but the five wheels on the bottom of a boot couldn't make turn so it also was a failure . In 1863 an American, James Plimpton solved the turning problem. His version had two sets of wheels and worked on rubber springs, one set under the heel the other under the ball of the foot. It was the first skate that allowed for the ability to skate backwards. .
How it all Happened: .
Improvements in technology up to 1979 helped to improve wheels and design, however two brothers in Minneapolis turned an antique in-line skate into an ideal off-season hockey training tool. In their parents basement they made improvements to the antique skate, this was the first designed skate known as the Rollerblade. It was a typical entrepreneurial story as it started out in the basement and turned into a huge success. .
Scott & Brennan Olson's invention was an immediate hit with ice skaters and skiers because they could train without ice or snow. At first, they sold direct to the consumer going place to place relying on word of mouth to sell their product. They also gave away products to well known celebrities to help increase the exposure. This was an effective way to market their product with a limited advertising budget. .
The Olson's did the best with what they had. However, they found out that this method was limiting their exposure to the potential market across the United States. This all changed when a Bob Naeglele, Jr.
The first company that invented an in line skate was Rollerblade. ... Rollerblade had a very good marketing from 1980 to 1990. ... Rollerblade's economy went down until late 1990. Rollerblade provided more technological on their in line skates. ... From what I think, Rollerblade should have all four of the marketing strategies. ...
Nike Hockey Gear Nike is probably one of the largest sneaker companies in the world. They have created products for many sports such as Basketball, Golf, Soccer, and Running. In the last five years Nike created another category called Nike hockey. Nike started off producing only ice skates ...
"Let's go rollerblading," she suggested, and most of the time we did. We had some good times rollerblading by the creek, especially on nice, clear days when the warm air blew against us as we raced down the path. ...
Just recently in Alberta, Canada the government has just passed a law stating that all persons under the age of 18 must have a helmet on at all times while riding a bike, rollerblading, or even skateboarding, if caught without a helmet while doing one of these activities they will receive a fine from $100-$300. ...
Dear ___________, I am truly honored to apply for the Mclntyre-Smith scholarship. I hope I am the right candidate for you. I am the first generation in my family to attend college. I have three younger siblings; two are in high school and the youngest is learning to talk. Growing up in a less privi...
Walking down the stairs at the end of the school day, I was as happy as can be, because I had brought my rollerblades to school so I could skate at SACC on the black top. ... I just wanted to drop off my rollerblades in the SACC room because it was really tiring trying to carry them to school and I knew that I would have to do it all over again the next day. ...
My slightly plump roommate would like to commit to reaching his goal weight; it significantly affects his sense of self worth and confidence. I recommended a weight-loss behavior modification program consisting of two parts; diet modification and regular physical activity. Based on operant condition...
How Are Young Females Portrayed In the Media In the 21st Century we live in a society where sexy is in and being fat is not. Everywhere you look you may see young women selling cigarettes, drinks, makeup, and other things that may enhance your beauty. When you look at an advertisement what's...
For many years now, pondering minds have questioned the thought of having marijuana, or cannabis sativa, listed as another medicinal drug. Some say that marijuana can not be used as a medicine and that there is no evidence of its medicinal purpose; But on the other hand, there are those who think differently and pose marijuana as a potential use in today's modern world. In any case, marijuana is useful in the medical field and should be legalized for that purpose. Cultivated for at least 5,000 years and serving as one of the oldest crops not grown for food, the marijuana plant began it...