This was a sign of things to come and is the root of current problems with dominant ownership of the press. Although by 1923 there were twenty-six metropolitan dailies owned by twenty-one proprietors, this balanced industry was not to remain and by 1983 there were only three major owners in the press industry. In 2001, two major media companies dominate the Australian press - NewsLtd, and Fairfax. A government controlled media is not possible in a democratic society, however a media industry controlled by media moguls with widespread influence is hardly a better option, and results in a greater and more centralised control over society.
The "media-mogul" dominated industry presents enormous problems and certainly contributes to the fear of controlling power held by the media. The fact that one person, family or company could control the majority of newspaper media that is being fed to society is consistent with the growing fear of social control. Rupert Murdoch, and his company NewsCorp, currently owns more than half of the newspaper industry in Australia, as well as about one-third of British newspapers. He also has film, TV, newspaper and publishing interests in the USA and owns Star Television in Asia. NewsLtd, the Australian subsidiary of NewsCorp, publishes 67.8 per cent of the capital city and national newspaper market; 76.1 per cent of the Sunday newspaper market; 46.6 per cent of the suburban newspaper market; and 23.4 per cent of the regional newspaper market. Fairfax owns and controls 21.4 per cent of the capital city and national newspaper market; 22.8 per cent of the Sunday newspaper market; 18.1 per cent of the suburban newspaper market; 15.4 per cent of the regional newspaper market. This total domination by two companies over what information is provided to Australians via the press is disturbing and further enhances the notion of the powerful control of the media over society.