What's really going on if malt liquor is publicly known to be distributed in certain sections molding communities like week old white bread? What message is being expressed by those who participate in poisoning themselves? Basically it's an established cultural cycle created, repeating itself in every inner city in this country. .
Advertising and marketing for any product promotes success and profit for that particular product. During the mid to early 90's commercials (prime time television exposure) were ran as promotion tools for malt beverages. Colt 45 even had a prominent black actor, Billy Dee Williams, as a spokes person displaying their product as a sophisticated standard to entertain females. Commercials are not the only medias promoting malt liquor. Malt liquor has been seen in plenty of "black in the hood type" movies, but the movies are representing the realities of life our culture goes through. Resulting, as a public, at times we feed into those depictions of black life contently, living more so for others than themselves. Music, one of the most expressive genres in entertainment provides a given voice for a generation. Our times, our generation, has Rap and Hip-Hop flowing creatively, mixing parallel communities with a unison voice depicting the same hard truths life teaches us. Rap and hip-hop artists become major influences upon the developing minds of a generation; their words and actions vitally affect the community. At one point in his career one artist, Snoop, was a spokesperson for a brand of malt liquor called St. Ides. As artists Snoop isn't alone, almost every artist has 40oz related lines and lyrics that can be recited at the drop of a dime by the average fan. Their words stay displaying the same images of pseudo-pimping, pleasing women, flashing, easy living, all enjoyed while freely sipping.
Money makes the world go round, C.R.E.A.M.*, enough said.