Some say that it is useless to speak of world peace or world law or world disarmament - and that it will be useless until the leaders of the Soviet Union adopt a more enlightened attitude. I hope they do. I believe we can help them to do it. But I also believe that we must reexamine our own attitude - as individuals and as a Nation - for our attitude is as essential as theirs. And every graduate of this school, every thoughtful citizen who despairs of war and wishes to bring peace, should begin by looking inward - by examining his own attitude toward the possibilities of peace, toward the Soviet Union, toward the course of the cold war and toward freedom and peace here at home. President John F. Kennedy, American University Speech, June 10, 1963 The Cold War was a time in American History during the twentieth century where the Communist nations were fighting against the non-Communist nations. However, the main countries involved, or the ones leading the two sides were the United States and Russia. The United States led the fight against Communist nations, like Russia. But these intense rivalries didn't just go on in the type of government that should be used or in who could develop the most advanced and most powerful nuclear weapon of the time. This rivalry went into the culture of American societies. The Russians were always being viewed as the toughest rival and the team to beat according to the US. It is similar to how teams think of the defending champions in a sport. The team playing the defending champions wants to come out hyped up and with their "A-game" every time they are competing with them. Another impact it had on the American society was how people started acting and thinking. In many of the movies and television shows of the time, most people wouldn't have noticed, but the directors and producers were hiding subliminal messages in them. Some of them depicting how awful the Russians were or how supreme the Americans were.