The public relations industry helps people put information together the way news reporters and themselves would like it to be. Individuals or corporations hire PR representatives to help them make a speech that will sound well and wont be misinterpreted. The PR is very good at staging events and having everything prepared ahead of time. They know exactly what needs to be said, how it needs to be said, when, and who should be the one to say it. They know how to make people listening like it. The PR companies are able to do this so well because they study people and their feelings. They know what the public likes to hear and they know how to give it to them exactly the way they want to hear it. Almost everything you see reported has a PR representative making it happen. One way or another they get it reported. If a PR consultant has a client who needs a product to be advertised, then they are going to get that to happen. If it can't be advertised, then they find a way to make the object relate to a person and make it seem news worthy. It is actually an advertisement for the product. The PR works best at providing real life drama. PR has the greatest influence on the media. They are the ones who deliver most of the messages to the public. They may not do it directly, but they get it there somehow. The PR is everywhere trying to give biased opinions to the people. What they do is take the customers wishes and make a news story of it. .
People feel that the news is their most trust worthy form of information. They feel that the news tells the truth and aren't biased in any way. The PR makes up a story for their client that will go well with the people and with the clients" wishes. They will then get the information out into the news for everyone to see. They do this by giving it to a reporter or they leak it out into the news world like it is something special that needs to be reported on. The PR does their job and their client is happy.