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Corporate Social Responsibility

 

(Labatt).
             Companies are beginning to notice the benefits of corporate social responsibility. "A 2001 Hill & Knowlton/Harris Interactive poll showed that 79 percent of Americans take corporate citizenship into account when deciding whether to buy a particular company's product."" (BSR) This shows just how important it is for companies to be concerned about how society views their company. If society learns about a scandal within the company, they will lose trust in the company and might purchase a competitors product. An example would be Bridgestone tires, which gave out faulty tires and now are trying to reestablish their image in the tire industry. However if they keep high standards in social responsibility they will gain loyalty with their customers. In a study, statisticians found that, "corporate social responsibility accounts for over twenty-five percent of image and reputation impact on customer satisfaction."" (CSREurope) .
             Executives and CEO's have been affected by this trend of corporate social responsibility. An overwhelming percentage of company executives believe that the development of a corporate social responsibility plan will be able to increase business benefits. "71 percent of CEO's would sacrifice short-term profitability in exchange for long-term shareholder value when implementing a sustainability program."" (CRSEurope) This figure shows how implementing corporate social responsibility will also benefit the shareholders, because the CEO's are willing to act in the shareholders best interest. .
             A heavily debated issue is if there really is a relationship between corporate social responsibility and a company's financial performance. While the majority of these studies, 68 percent, have suggested that there is, there are some people who disagree. Here are a few items which help support the idea of a relationship between the two. A recent analyses performed by DePaul University found that companies found in the Business Ethics Best Citizen performed ten percentile points higher than the mean ranking of the rest of the companies in the S & P 500 Index.


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