Thus, increasing percentage of female is facing with problems like termination of pregnancy and emergency contraception. This reveals their open sexual attitude. And they don't specifically look for stable relationships nowadays. What they mostly seek for is the short-term feeling and happiness. All these are totally different from girls in the past. How come there are such changes in the youth culture? .
Influence of foreign culture acts an important role. In the past, local films and music dominated the youth market. Most of them are action films and films about simple love affairs. The lyrics of songs were mostly positive and supportive. For instance, the song "under the Lion Rock" encourages us to be brave to overcome the difficulties and " Strong" tells us that everyone are strong and able to face and cope with the challenges. All these songs have a positive influence on the youth. Nowadays, foreign films and music from America, Europe, Korea and Japan are more popular among Hong Kong youth. They promoted new ideas and values. The Hollywood movies like " My Big Fat Greek Wedding", " The Sweetest Thing" and "Erin Brockovich" are well-known by the .
youth in Hong Kong. Some of them promote female power, encourages female to be more open-minded and create their own personality. Recently, "sex and the city" becomes popular in Hong Kong. It is an American TV drama which talks about the life and sexual attitude of modern yuppies in the U.S. An article from the magazine, Easttouch, points out that Hong Kong female are more willing to accept the open-minded sexual attitude of foreign countries which conflicts the local traditional conservative thinking. From an interview from the article, the interviewer who is a university student , admits that the brand names in the programmes are appealing, she had a great desire to buy them all. This shows foreign culture do have a big influence on Hong Kong female.