The fast economic development of China has attracted the attention of the international .
business community, creating a surge in foreign direct investments and international trade. .
Negotiating new business and trade agreements as well as establishing business subsidiaries .
and joint ventures, the number of foreign business people in China is increasing rapidly. The .
areas of managerial interface between foreign business representatives and Chinese nationals .
are expanding fast and an emerging academic literature is beginning to examine cross-cultural .
management issues in China. .
China, no doubt is certainly the fastest growing and "exciting" market to be working in right now, .
and probably one of the most difficult for expatriates to survive in. After many years of being .
closed off from the world, China has opened up with a vengeance, and is therefore growing too .
quickly, too soon. It's experiencing all the problems accompanying a new economic power .
emerging in an environment where centuries of development are trying to blend in all at once. .
The New China .
Westerners have been trying to get rich in China for over 150 years. However, few of them .
have actually been successful enough to penetrate the "market of one billion". With the ".
sweeping economic reform in the People's Republic, and the merging of Hong Kong, Taiwan .
and China into a financial and manufacturing "powerhouse" called Greater China, an increasing .
number of firms from the west now reap profits there, including H.J Heinz, McCall's, Bausch & .
Lomb, and scores of others." (www.ptvchina.com) .
In fact, it was also possible that the amount of Avon Products projected sales in China at $1.5 .
billion in 1991, and it hit an annual profit of approximately $1 billion per year. In this case, we .
see that any businessperson is therefore willing to prepare and persevere on profit in the China .
Triangle (This includes Hong Kong, Taiwan and China).