Since Nokia entered the world of telecommunications it faced competition from well-established international competitors. However, it didn't take long for Nokia to make a strong name for itself and earn global success. The ability this company has to constantly update technology, create opportunities for themselves and constantly gain new business, shaped them into the successful business that they have today. The go above and beyond what they say they do and that is "Connecting People." Nokia is the kind of company that just knows what the people want. Having this knowledge made it easy for Nokia to climb to the top of the market share, take the lead away from its competition, and run with it. .
Nokia has expanded themselves into more then just phones. They have different models for digital satellite receivers called Nokia MediaMasters. They have Multimedia Terminals, which combine the Internet, television and broadband access, and they also have Mediascreens, which is a new concept of digital television with features such as the flatscreen display. That part of the product line is segmented into four different series. The series include, Performance Series, Business Series, Value Series, and Specialty Series. To read more about these series, see Exhibit A. One of the biggest aspects of the Nokia Corporation is the wireless phone product line. This product line is divided up by model. The 3300 Digital Series, the 8800 Digital Series, the 8820 Digital Series, the 7100 Digital Phone, the 6100 Digital Series, the 5100 Redefined Digital Series, the 5100 Digital Series, the 2100 Digital Series, the 9000 Communicators Series, the 282 Analog Phone, the 252 Analog Phone, and finally the 918 Analog Phone. .
When Nokia first started out they were not on well economic standing at all. Net sales and profit were both really low. In 1991-1992 net profit was negative which caused return on equity to also be negative.