Johnson And Johnson

            
             While browsing through the various websites of Johnson and Johnson, we noticed that information about different products were located in various websites. For instance, information about Johnson and Johnson in the UAE was on a website called www.lifescan.com, whereas information about the pharmaceuticals division was on the original website of www.jnj.com. This posed many problems as to consistency of information. Furthermore, if collaborative information was required about the families of company under Johnson and Johnson, it was not available on a single website. Thus, we propose a Marketplace Concentrator, whereby all information about products as services from multiple providers is concentrated at one single place. Purchasers can search for the required information, evaluate alternatives, and at the same time acquire information as to the availability. This could also be a local front for most Johnson and Johnson products. .
             There are various benefits attached to such a process: .
             f Connectivity and global reach.
             f Reduced communication costs.
             f Lower transaction costs.
             f Reduced agency costs.
             f Interactive, flexibility and customization.
             f Accelerated distribution of knowledge.
             In terms of communication costs and transaction costs, these are lowered with the use of the Internet as toll free numbers are free for customers but not free for organizations, and paper and human cost of producing or even processing information for a purchase order adds to overall costs. Secondly, with the use of the Internet, fewer customer service representatives would be required for information processing, as it would be available online, there would be easier coordination with management of employees and faster coordination of work. Finally, customer have immediate access to the latest research, also this is an easy low cost way to link with other businesses and with other customers. .
             The only costs listed with such a procedure would be: .