A good first step towards understanding the best way to motivates people is to ask "What do people want from their jobs?" We might answer, "money" or "power" but really it is very difficult to judge because depending on our own individual values and beliefs, we are not all motivated by the same things to the same degree. Managers need to be aware that the things that motivate them may not necessarily motivate their employees. Then what is motivation? MEANING OF IS MOTIVATION? Motivation can be defined as a concept used to describe the factors within an individual which arouse, maintain and channel behaviour towards a goal. It is more the removal of obstacles to good work than it is "inspiring" people to work harder. There is an old saying you can take a horse to the water but you cannot force it to drink; it will drink only if it's thirsty - so with people. They will do what they want to do or otherwise motivated to do. Whether it is to excel on the workshop floor or in the 'ivory tower' they must be motivated or driven to it, either by themselves or through external stimulus. Motivation is, in effect, a means to reduce and manipulate the gap between an individual's actual state and some desired state and the manager tries to reduce this gap. It is inducing others in a specific way towards goals specifically stated by the motivator. Naturally, these goals as also the motivation system must conform to the corporate policy of the organization. The motivational system must be tailored to the situation and to the organization. In one of the most elaborate studies on employee motivation, involving 31,000 men and 13,000 women, the Minneapolis Gas Company sought to determine what their potential employees desire most from a job. This study was carried out during a 20 year period from 1945 to 1965 and was quite revealing. The ratings for the various factors differed only slightly between men and women, but both groups considered security as the highest rated factor.