"Communication remains God's great gift to humanity without which we cannot be truly human, reflecting God's image."" (Cañaberal, 1993,44) The Bill of Rights has given us freedom of speech, therefore; we as individuals have expressed our thoughts, desires, and goals through the mass media. Media has been considered by Ciony C. Gonzalez as, "the most dominant art form,"" because it has the power to affect a person. (Gonzales, 1984,9).
Media leaves both a compelling and lasting impact on both the conscious and subconscious. (Gonzales, 1984,9) Media has contributed in ways that enlighten and enrich society, but has also weakened and confused it. Yet with all this it's not surprising to learn that the media has become the most powerful source of information. But rather then being a positive agent in society, media has had a more negative affect on society. It has destroyed images, covered up the truth, as well as sent wrong messages. "Media is one-sided. It only cares about money-this is media's world."" (Cañaberal, 1993,44) Therefore media has corrupted and exploited society, mainly the youth, by giving false advertisement. Examples of this are the beer and cigarettes commercials. If you drink you will have women and friends. Media has twisted the definition of love. It works on the feelings of people rather then the intellect and will, creating a more significant impact on the youth. It provides a daily showing of trashing soaps and talk shows. Media also uses its power to promote ratings and popularity. For example you can see commercials none stop on certain television shows. A commercial that has been played a lot lately is the Road Runner commercial. (High speed Internet) Media also promotes pornography. Pornography also has a negative moral implication that can lead to a sexually aggressive behavior that can cause rape or other heinous sex-related acts. Yet the media has justified this by referring to it as an art form.