, then is this written down somewhere? It should be so that you don't forget, particularly during times of stress or when trying to train personnel to help you out. .
6. Focus Groups -- Focus groups are usually 8-10 people that you gather to get their impressions of a product or service or an idea. .
7. Surveys by Mail -- You might hate answering these things, but plenty of people don't -- and will fill our surveys especially if they get something in return. Promise them a discount if they return the completed form to your facility. .
8. Telephone Surveys -- Hire summer students or part-time people for a few days every six months to do telephone surveys.
Writing Ads.
First, A Word About Writing Ads It's almost useless to review lists of alternatives for advertising if you haven't developed well-written ads. Writing ads is a skill. There are important aspects to think about, including the wording, graphics, arrangement of wording and graphics, coloring, how your audience will interpret the ads, their placement, etc. Poorly done ads can hurt you worse than not having ads at all. Therefore, very carefully consider getting help to write your first ads. What Should You Write in Your Ads? The answer to this question depends almost entirely on the reading and listening habits of your current and potential customers. This is where some basic market research can help you a great deal. A lot can be learned by using a few basic methods. Before you write your ads, you should give careful thought to your unique selling position so you know what unique features and benefits to convey and to whom. Note that a common mistake among inexperienced ad writers is to write the ad to themselves, rather than to their current and potential customers. Your ads should clearly the benefits (of products and services) to customers, not the benefits to you -- clearly state the ads in terms that the customer will value, for example, easy access, low cost, easy to use, reliability, etc.