Over the years, the growth of the use of internet has been increasing drastically. In many successful companies, internet has played an important role of providing associability to not only the employees but also to its consumers. Besides that, internet has enable companies to diversify its products and services as it opens up the market. .
Internet marketing or internet based marketing can be defined as the use of the internet and related digital technologies to achieve marketing objectives and support the modern marketing concept.( Dann, Susan and Dann, Stephen,2001). Internet marketing is often compared to e-commerce as it is both a recognizable business term of business transaction on the internet.
The assignment that is being done for the topic of internet marketing is on the online entertainment magazines on the internet. Entertainment magazines have always been popular among consumers as it provides them with information about the latest movies, music and even gossips. However with the emergence of the internet, online entertainment magazine has emerged as an opportunity for the companies to expand the market. Through the internet, it does not only benefit the companies, but also the consumers as well. This is because through the internet, consumers have the privilege of convenience and also it saves time. Through going online, consumers get to not only read one magazine but a few at the same time. .
The online entertainment magazines on the internet provide consumers and businesses to explore and venture into a new environment. The challenge of today's business is provide products and services to consumers without barriers such as demographics or time and distance.
Criteria of evaluation.
In the new businesses such as e-commerce, the main criteria that we would be looking into are the Seven S model and also the Six c model. However in the online entertainment magazine industry, we would only be looking in depth into a few parts of the model.