The Chicago Bears are opening their new stadium for home football games in 2003. A new marketing strategy should be implemented based on new as well as long-time fans. The two main target markets should be directed towards recent graduates and fathers who want to pass on the tradition of Chicago Bears" football.
Recent Graduates.
The first way to market the ticket sales for the new stadium is through the recognition of accomplishments of recent high school or college graduates. Special prices should be allowed for season as well as individual ticket sales. Along with looking good in the eye of the public, it will also encourage participants to purchase tickets in the following years. This will in turn promote friends and relatives to purchase tickets to accompany the recent graduate, and will hopefully gain an appreciation for live entertainment. Once the new ticket holders are able to be part of the crowd at a live NFL game they will realize how fun the event is. .
Traditional Fathers.
The second approach to marketing for the new stadium is targeted toward fathers who want to pass on the tradition of rooting for the Chicago Bears to their sons. One game throughout the year tickets should be allocated towards the promotion of ticket sales for father and son fans of the game. If a tradition has followed through the family to cheer on the same team year after year, accommodations should be made to allow such an activity to occur. A father and son watching the game of football is a bonding experience that can only properly take place at the game. If special prices are given to these consumers, the father and son can rely on going to at least one game every year together.
In conclusion, the Chicago Bears should implement a new target market when advertising for ticket sales at the new stadium in 2003. Based on these new target markets, recent graduates and traditional fathers who want to pass on the legacy to their sons, the Chicago Bears will allow a broader range of individuals to participate in the crowd activity of the game.
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