The article we had to read does depict an accurate reality. All of the things the article talked about are more than true. To be able to grow in any industry you have to be able to advertise to be able to make any dent in the economic world. You need to let people know that you are out there and what you do or supply so they will be able to see what the best deals are. Also the more you advertise, the more people will see the name of your company and your products and that will make you stick out in their minds even more. This will cause them more likely to go shopping for your product which will boost their revenue. With continued purchasing be people in society then your company will be able to grow and expand its self just adding to the amount of revenue and its growth in the economic world.
What the article was talking about was about the importance of keeping things going, instead of shutting down, during a recession. If you keep quiet during a time when everyone is down and also keeping quiet then no one will know what your company is up to or what kind of offers you have going on. This goes along for all the other companies out there also keeping quiet. Just because it's a recession doesn't mean people stop buying; no matter what people will always need things and will continue to buy things. It might just be in smaller amounts at times but they are still out there buying. When there are buyers out there that means that there is money to be made and an opportunity for your company to grow and succeed. If all the other companies are staying quiet cause they don't want to spend the extra money for advertising, then that should be the time when you want to go out there and pounce on the market. You have the opportunity of a lifetime to get your name out there and your products. With this great chance you want to advertise as much as you can afford. When people are shopping they will want to know what is out there and what kind of deals they can get.