The bedside manner currently used by the medical profession while conveying pertinent information to a cancer patient is quite disturbing. Cancer patients would like their physicians to be more sensitive to all personal and emotional issues, as well as medical concerns; thereby, giving the patient some real time and concern. Evaluating the personal attitudes regarding the interaction between the medical profession and cancer patients has determined a need for further training on the physician's part in the area of care and compassion. Marketing an empathy service to provide a caring and compassionate attitude regarding the interaction between the medical profession and cancer patients will provide a much-needed service in this area of health care called empathy.
We believe there is a vast need for empathy training in the health care arena, particularly for the doctor of oncology. Our team has developed a comprehensive marketing plan to provide a service which will alter the disturbing attitudes toward cancer patients by doctors who specialize in oncology. One of our team members has first hand experience as a cancer patient and has been through the wringer with some of the local doctors in the San Joaquin Valley. We believe empathy from an oncologist is a rare commodity. We would like to market a physician/patient intermediary consulting empathy service in the form of seminars and continuing education classes provided to the medical profession. We can also distribute an empathy consulting service throughout the entire medical community, saturating all medical fields. Likewise, we can disperse the information to patients.
Market Research.
A marketing plan is critical to a thriving business and must include several procedures. This section will explain the development of our empathy consulting service through market research. Research helps us understand consumer behavior, competitive moves, and industry needs.