At the motel, we also offer ten percent discount to senior citizens and NRMA members. The business is also a business member of the Toukley RSL club, which allows the club member to use their Bargain Bucks from the club at the motel.
The Objectives and goals.
Our financial objectives and goals for the Super 8 Motel are to increase the market share of the motel by applying our market strategies. Increase in the market share would achieve an increase in the turnover and therefore higher profits for the motel. Another financial goal of the business is increase in the value of the business through renovation and repair. The most important social goal of the business are to promote environmental sustainability by using environmental safe products, recycling, and reducing waste. The business" social goals also include its commitments to its employees, and society. The business has the responsibility of providing safe and comfortable working environment, and improving the skills of the workforce. The primary social obligation of a business is to the society. A business" responsibilities to the society are to comply with pertinent laws and regulations, and minimizing harmful externalities. The personal goals of the business are to increase job security as well as create a steady growth in wealth. .
An Overview of the business" strategies for success.
The marketing strategy of the Super 8 Motel is to promote cleanliness and hospitality at attractive and competitive prices. This would be done through different sources like tourists maps, NRMA accommodation guides, flyers at the information centres as well as a website. The mission of this marketing strategy is to attract and maintain customers. The market strategy is mainly aimed towards travellers and weekend away customer because they are the main visitors to this area.
The financial strategy for the business is to keep up with the financial state of the business with the use of cash-flow statement, break-even analysis, balance sheet and income and expenditure projection.