The Super 8 Motel is a three and a half star motel and is located on the Main Road at Toukley. Standard motel rooms consist of personal shower, toilet, air-conditioning, heating, electric blankets, TV, clock radio, refrigerator, and tea & coffee making facilities. The Super 8 Motel provides ample off-street parking, outdoor heated salt-water swimming pool, and sauna.
Our motel is only few minutes walk to the shopping centre, and national supermarket chain. The motel is also short walking distance to a many restaurants. A five minute drive will find our guests at a choice of numerous surfing beaches, from sheltered rock pools, patrolled beach areas or secluded coastline, where the national park meets the sea, ideal for walking and hiking enthusiasts. .
Ownership.
The Super 8 Motel is a partnership consisting of two partners. Being a partnership has many advantages such as additional management input and operational responsibilities shared. Other advantages include additional capital and equity available, flexibility, shared overhead means increased profits, limited liability. A partnership is also very easy to establish. .
The Super 8 Motel is an existing business and has regular customers. .
Purpose of the Plan.
The purpose of this business plan is to obtain financing to start the business. The plan would also serve as a road map to help keep you on track and moving in the direction of achieving the goals of the business.
Situation Analysis .
The Super 8 Motel is an existing business and marketing is essential in order to make a profit in the future. The motel offers a quiet and comfortable stay for the guests. The motel has fierce competition being located near seven other motels, hotels and caravan parks, and therefore has about twelve percent of the market share. The motel has the advantage of having views to the lake and being the only motel having a salt-water pool. Most of the customers that stay at the Super 8 Motel are either travellers or weekend away customers.