Culture industry supported by capitalism and consumerism is designed to encourage over production and over consumption. The balance between these two means more profit making and more revenues for the capitalist who invests money. The main objective of this new industry is to satisfy masses of people with false dreams and cheap tastes that are marketed in brilliant packages. It produces charming and colourful products that compete with each other in the market, claiming themselves to be the best and the cheapest of their own kind.
The products of the culture industry create illusions for those who are happy to pay a certain amount of their income for the superficial satisfaction these products promise them. All the products of the culture industry are almost "homogeneous and monolithic" in their promises, marketing strategies, pleasure giving principles and staging in the market. On the other hand, they are also directed at a "diverse and heterogeneous culture of multiplicity" that is all regarded as similar and homogeneous consumer models of sameness. The culture industry does not work against separating masses of people according to race or sex, but it presumes every cultural pieces to be a potential consumer who cultural and traditional identity must be remade into the identity needed by the culture industry. .
This new identity is expected and manipulated in order that the consumer "must be satisfied with the menu" presented to him. The menu presented has a universal taste, and it is not rejected by any culture. Such a menu is prepared at "Disneyland" for example. Disneyland is popular culture industry, which sells illusions. Mickey Mouse and all his friends are created characters that are accepted by masses of people belonging to different cultural identities. That is why; Disneyland's are opened in various parts of the world. There is one in Japan, one in France and two in America.