Janet Moore is compromising her own morals when considering applying for this job. Upon researching the marketing history of Union Tobacco, Inc. she was appalled to learn of their practices. Janet Moore seems like a person who is concerned with the world around her and is focused on establishing herself doing what she loves. She is not only concerned with making a ton of money or accomplishing that through any means necessary. This becomes an issue of morality and principal to Janet Moore.
III. Ethical Issues.
An obvious issue of ethics regarding this case outside of Janet Moore's situation, involves that of Union Tobacco Inc. devising a product development and marketing campaign more commonly referred to as a "graduation strategy" according to a federal report. The firm introduced two new lines of tobacco that would be more appealing to those who may be turned off by the idea of tobacco snuff. The target users for these new lines were younger males as oppose to their average users, older men. This tactic was a low attempt to boost profit in order to reflect a positive and increasing annual report for Union Tobacco, Inc. Unfortunately, the lives lost to mouth and others forms of cancer were not taken into consideration when compiling those reports.
When trying to convince Janet to apply for this position, Karen attempts to justify her employment by saying that she is one of the few who are trying to curb the growing marketing campaigns aimed at children. She feels that even though she is not happy with her position, at least she is helping the cause, for the time being, rather than someone else having it whom may do more harms than good. Is it ethical for Karen to make the job seem so self-gratifying even though she herself is also looking for a new job? Is it possible that Karen is trying to make the job sound appealing to Janet because she sees her as competition in the same job market?.