This article relates to Advertising because it talks about advertising ethics on the web, and how in 1998 many health and medical sites became advertising hubs, with many boasting false statements about there product.
The author of this enlightened me with this article. I did not know that there was a big problem with false statements and company giving away information after it was said to be "personal information." I do think that the author was very convincing and made her point known. I felt that she was very astonished to find out what the World Wide Web was really being used for. I also feel that the author offered no cure or answer for this problem. She mentions that AMA (American Medical Association) published website guidelines but does not say how she feels about them.
I felt that this article was strong with the facts that it offered but it lacked in a bias. If the author got more into her work and actually took a side, which she kind of gets at in the end but stays more on the fence throughout the article, it would, in my mind, be a much stronger article. She already has the fact to back up her opinion she just needs to say how she feels. Lastly she needs to offer some sort of solution to the problem. At the end she says that if AMA simply suggests that websites follow there "ethical" guidelines nothing will happen. .
I agree with her when she is saying that we need to take advertising out of informational material but I do not agree with her because I feel like she is trying to take advertising out of the net. The World Wide Web is where the future is. Soon everyone will be getting all there information on the web. Computers are becoming better and better. Companies will be sending the newspapers and magazines to your computer, and you will be watching TV on the web. It is just a mater of time. Why have a TV and a computer when you can have a computer with a TV. Monitors will be huge just like a plasma screen.
Advertising, like it or not, is everywhere. ... Not surprisingly, professionals have disputed advertising's effect across the globe. ... These advertisements are used when advertising most luxury items. ... Advertising is extremely important to the economy of the world. ... As I hope was demonstrated in this paper, advertising does come with a price. ...
Advertising and Information Technology (I.T.) ... Eric Nyachon I.T advertising has broken the horizon in advertising. ... Internet Advertising; As the most common I.T. application we use on a daily basis the Internet is reckoned to have opened new avenues in advertising. ... Since advertising is about chance the advertiser will have accomplished the purpose of advertising. Such like techniques have convinced industry players that Internet advertising represents the future of advertising....
The largest money-making industry in the United States today is advertising. ... Advertising is the act of promoting a product by informing the public of the products worth. ... Various government agencies set strict limits on what can and what cannot be done by the advertising industries. By realizing that advertising is the practice of one's First Amendment right, as well as knowing the rules for advertising, one can conclude that advertising does not promote racial disunity or racism. ... e just a few of the rules set out by government agencies that advertising agencies must follow. ...
The largest money-making industry in the United States today is advertising. ... Advertising is the act of promoting a product by informing the public of the products worth. ... ot be done by the advertising industries. By realizing that advertising is the practice of one's First Amendment right, as well as knowing the rules for advertising, one can conclude that advertising does not promote racial disunity or racism. The purpose of the First Amendment is to allow American's the freedom to express how they feel; therefore, advertising is simply a practice of this right. ...
Advertising is promoting a culture of consumption, where the consumer and the act of consuming are in the center of a culture. ... On the other hand, advertising is impersonal, expensive, and not adaptable to individual consumers. ... Marketing is all about understanding different cultures, and we're about as diverse as you can get" ("Marks adds American touch to MPG's European culture" Advertising Age, July 21 2003, pp. 30). Advertising also creates desires through changing social and attitudes, creating lifestyles to suit those new values and by supporting needs and wants of the ...
The Truth of Advertising Recently, media has exploded in all directions, including the enormous increase of revenue throughout the advertising industry. ... This distinction is of value to the female reader in order to identify advertising techniques used to coerce consumerism. ... Today hegemony can also be seen as a way for men to dominate women throughout the advertising industry. ... "What you see in advertising is what you see on network TV. ... Even when viewing advertising through oppositional eyes, what one must remember is the fact that advertising agencies never seem to be lo...
Advertising is apart of the promotional mix. ... The main purpose of advertising is to educate and sell. ... Billboards are another method of advertising. ... Also emerging on the advertising scene is advertising on the Internet. ... Advertising is the backbone of marketing. ...
Advertising is one of the biggest jobs in the nation. ... The advertising directors of this energy bar have chosen to market their product to the readers of Health Magazine, assuming the individuals that read the periodical take pride in promoting a healthy personal image and diet. ... Many companies participate in making false claims in their advertisements, which in turn has degraded the credibility of advertising in general. ... Marketing strategies centered solely on the pathos of the consumer have become a popular trend in advertising. ... Advertising success lies in the ability of how we...