The illusion that it creates is that if you wear this you will look a certain way but really you can't because everyone doesn't look the same so if the person in the ad looks good in it that doesn't mean that we will look that way. The girl that they used in this particular ad had somewhat of a perfect body. .
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The name of the clothing line today plays apart in whether or not the clothes are bought or not. Name brands have become the big trend that is going on right now and if someone doesn't have the name then you are not with the in crowd. When we go to the store we look for the name and when we see something that looks good we don't buy it because the name is not advertised every second we watch television or open a magazine. Why do we have loyalty to some of these brands because as a society we put a lot on the kind of clothes we wear and it kind of gives us our social status. For example, in Sports Illustrated they are in a way promoting bran loyalty because they have these athletes in there wearing a certain brand and when this is seen by a one of it's readers they might want to go out an by that particular brand because they saw and athlete with that on. I believe that sports illustrated is a cheap way for athletes to advertise there products. Celebrities also create trends that people flock to and what we see them do we want to do to be just like them Barron says, " In catching trend, isn't averse to tarting up the product, as in the super low jeans. Unlike prior designs that have mostly bubbled up in-house, the idea for the super lows was adapted from the phenomenon of celebrities such as Mariah Carey cutting off the waistbands of the Levi's mainstay 501's"(157). Since Levi's got the idea from her they should have sold a lot of those jeans because if people saw her with them on then they assume that it is alright for them. It seems like celebrities have to approve for us to get something because if they don't have it people don't want it.