Authority: official web site of Peugeot for UK. Provides information on the firm that designed the web site for Peugeot.
Currency: the pound is used, as it is the UK site. (.co.uk).
Coverage: the web site covers all information a visitor might be looking for.
Peugeot range of cars and vans.
Dealers contact information.
Accessories and equipment.
Financial services.
After sales services.
Cars for disabled people.
Links to used Peugeot cars.
Links to hire Peugeot cars.
Offers the opportunity to design your own Peugeot car.
Ability to register to receive information on your car.
Tax calculator.
Links to Peugeot insurance.
Usability: the site is easy to use and provides links for contact details and for the site map in all of its pages.
Discover Peugeot .
Choose your Peugeot .
Peugeot services .
My Peugeot .
.
> Dealers > The Peugeot range > About Peugeot > Recruitment > Motability > Peugeot Fleet.
> CO2 information.
> New cars and vans > Used cars > Peugeot Financial Services.
> Accessories > Peugeot Insurance Center > After sales.
> New users > Log-on > My homepage preview.
Your local dealer Search .
Design the Peugeot of your dreams.
Functionality:.
Aesthetic: the web site has white background and uses all shades of blue for text and graphics, as it is the official colour of Peugeot. There are no banner advertisements and the only pictures used throughout the site are pictures of cars, car accessories and the map of the dealer locations.
E- strategy can be used as:.
1. Product promotion.
Peugeot is using its web site to promote the new ranges of Peugeot cars and updates the site regularly.
2. New sales channels.
In this web site you cannot order a car on line yet but it looks as this is going to be their next step.
3. Direct savings.
4. Time to market.
Peugeot has already been to market quite a long time so they don't use it as time to market. The side is designed more to provide information and promote their products.