This is a marketing plan developed for Selma T. Jones and her new business, the Acupuncture Center, by "The Great Expectations" marketing group. We believe we have designed a marketing plan that will effectively promote the Acupuncture Center and, at the same time, stay below the marketing budget of $1,500 that we have been given by our client. By using brochures and business cards, the Greater Columbia Chamber of Commerce, and WIS TV's CraigCam, we believe our marketing plan will be effective in bringing the Acupuncture Center the clientele it is looking for while making the business very profitable for our client.
The Challenge.
"The Great Expectations" are faced with two challenges. Our first challenge is to find a way to market the Acupuncture Center and Selma Jones. Our second challenge is to find a way to educate the general public about acupuncture, how painless the procedure is and conditions that it can treat. We believe that if people are educated about how natural and painless acupuncture is it will help build clientele at the Acupuncture Center. At this time many people still believe that acupuncture is a form of voodoo or witchcraft. Clearing up the misconception about acupuncture, as well as marketing Jones and her business, is the goal of this marketing plan.
Situation Analysis.
Company - Acupuncture Center.
Focus.
Acupuncture Center.
Selma T. Jones.
Strengths.
Jones is the only board certified woman acupuncturist in South Carolina.
Many people know Jones from her previous profession as a successful prosecutor for Richland County.
Jones is open-minded and well educated in the field of acupuncture.
The office is in an excellent marketing location.
Weaknesses.
New Business Owner.
Limited Clientele.
No Marketing Plan.
Limited Business Knowledge.
Market Share.
We believe the Acupuncture Center's primary marketing targets will be women, middle-aged people, the elderly and smokers.
Acupuncture As with all things we know little about there is quite a bit of mystery surrounding acupuncture. ... Thus acupuncture is a process, which is not merely clinical. ... The truth is no one really knows why acupuncture works. ... The use of acupuncture must not be taken as a cure all. ... The benefits of acupuncture are innumerable. ...
Acupuncture is an ancient art of healing that dates back to at least 2,500 years. ... Only recently has acupuncture made its way into the western world. Acupuncture accentuates on the natural healing of the body. ... Bruce Pomeranz, found that acupuncture actually releases endorphins (Crute). ... This though, does not mean that acupuncture works in the context of medical care. ...
Acupuncture Acupuncture is a treatment in which small needles are inserted into specific points on the body. ... Acupuncture is mainly used to help relieve a person of pain. ... There have been tests, which have been done with patients receiving the real acupuncture treatments and other patients receiving fake acupuncture treatments. ... No one really knows how or why acupuncture works. ... I think that I would try to acupuncture if I needed relief from pain. ...
Acupuncture is also occasionally combined with electrical stimulation that is supposed to enhance the effects of acupuncture (Consumer 54). ... In China, acupuncture is used as an anesthetic. ... Sham acupuncture, a process in which needles are applied to points other than actual acupuncture points, was used to compare the results with real acupuncture. Sham acupuncture helped only 35 percent of people compared to 50-80 percent using real acupuncture. ... Adverse effects caused by acupuncture have also been documented. ...
What is acupuncture? Acupuncture is needles inserted into the skin at specially designated points. ... (The Cox Clinic of Chiropractic And Acupuncture, Acupuncture) There is no exact answer to tell how acupuncture works, but there are many theories. ... Since there are many benefits of acupuncture, it is used constantly. ... People should try acupuncture before trying other types of treatments. ...
What is AcupunctureBasically, Acupuncture is the insertion of very fine needles, into certain points (sometimes with an electrical charge), to influence body functions, or to stop pain. Although Acupuncture may be considered a new form of health care, it has flourished in Asia for over 2000 years.It is used widely throughout Europe, and is one of the newest primary health care professions in North America. ... There is also a broader variety of techniques or forms such as, cupping, Moxibustion, breathing techniques, exercise, nutrition, herbs as dietary supplements to promote health, Gua Sha,...
Instead, Traditional Chinese Medicine use the ancient method of acupuncture to relieve the mother (and her fetus) of any distress. ... "# Pre-conception There have been research studies conducted on the idea that the use of acupuncture can help promote pregnancy.# In a study published by the medical journal, Fertility and Sterility, it was found that acupuncture increases the chance of pregnancy in women undergoing in-vitro fertilization (it should be noted that the exact effect acupuncture may have on the uterus and reproductive system is not known). ... Out of the patients who rece...
Many people are unaware of what acupuncture really is. ... Acupuncture dates back over thousands of years ago. ... An acupuncture expert, Kevin O"Neil (2001) states, "The history of acupuncture is much longer than the needles are. ... Most are at common acupuncture points. ... A current website for medical acupuncture (2001) states, "People experience acupuncture needling differently. ...