(VTB) is currently a firm that has a lot of unrealized potential. In order to reach this higher potential, VTB must find a niche in the industry that will allow it to use its strengths, decrease its weaknesses, explore current opportunities, and counteract threats.
Strengths. The VTB name and "Made In America" trademark combine to form the company's most important strengths. The VTB name has long been recognized as one of the top producers of teddy bears in the United States. The current wave a national patriotism in the United States has made the "Made In America" trademark a much more valuable asset to the company during the previous five months.
Weaknesses. In 1998, VTB lost an important source of product differentiation when it began offshore sourcing of raw materials. With this move the company began to look more like every other gift producer in the market and potential for setting themselves apart was lost. The high seasonality of the VTB product line is another current weakness of the company. This weakness causes sales, profits, and employment needs to fluctuate greatly from quarter to quarter during the fiscal year.
Opportunities. VTB has the distinct opportunity to distinguish itself from all of its competitors by producing its goods in America using only American raw materials. The current wave of American patriotism makes this the perfect time to explore this opportunity.
Threats. Currently the teddy bear market, and more generally the gift-giving market, is extremely saturated with different products and producers. Saturated markets do not lend themselves to a large growth potential for individual firms in the industry and this poses a threat to the future growth possibilities of VTB.
RECOMMENDATION.
As with the majority of small to medium-sized companies, VTB should explore strategies that will allow them to increase sales, profitability, and market share. These strategies should include ways for VTB to distinguish itself from its competitors in the industry.
The teddy bear was old and ragged. ... The teddy bear kept her company when no one else did. ... The teddy bear became part of her, she could never give up the teddy bear as long as she lived. ... With the teddy bear in her arms, Nancy finally looked happy. Since the teddy bear meant significant meaning to her, the teddy bear was buried with her. ...
Vermont and Florida I find it hard to think that two states can be completely different, with only few similarities. Vermont and Florida both have characteristics about them that no other state could replace. Vermont has such a quiet atmosphere. From the countryside to the big towns, you find almost every inch of Vermont appealing. ...
Theodore Sr. was a partner in the firm Roosevelt and Son, an old importing company. ... While Teddy's father filled his patriotic duty, Teddy struggled with health issues. ... s return lifted Teddy spirits, that Teddy gave his father cause to discipline him. ... Moreover, Teddy would do it. ... Teddy attempted to befriend some boys his age on the trip, unfortunately for Teddy the boys were bullies and they mercilessly tormented Teddy. ...
After all, whoever heard of an ugly teddy bear? ... A teddy bear may be just the solution to your dilemma. ... It seems like everyone is...everyone but teddy bears that is. ... If you are one of the lucky ones who has a teddy bear companion, then you can vouch for the fact that teddy bears never criticize how you look. ... Almost every teddy bear lover knows that Teddy Roosevelt is credited with giving teddy bears our name, but there is a story circulating in the teddy bear world that this isn't really so. ...
The Koala Bear The creature I have chosen is the koala bear. It is an Australian mammal that looks like a teddy bear, but it is not related to any kind of bear. Koalas have soft, thick fur; a large, hairless nose; round ears; and no tail. Their fur is gray or brown on their back and white on the...
The Smokey Bear PSA created by The Ad Council has been the longest running PSA in US history (www.adcouncil.org). The need for the Smokey Bear campaign arose during World War II. ... The rescued cub, briefly named, "HotFoot Teddy" became "the living symbol" of the Smokey Bear campaign. ... The Smokey Bear campaign appeals to the nature of man by presenting truth in a logical manner. ... Smokey Bear has his own song, was on the cover of Newsweek magazine and, in 1984, Rudolph Wendelin designed a stamp with a bear cub clinging to a tree with the Smokey Bear emblem as a bac...
Acid Rain in Vermont Forest Ecology Term Paper Grant 1 "Acid Rain." ... In the 1960's scientists began to notice a decline in the red spruce population in Vermont and other northeastern forests. ... The trees weaken over time and eventually die back as it has been seen to do in Vermont. ... (Vermont 2) Lower elevations of Vermont tend to meet these standards but as precipitation increases with elevation, wet sulfate deposition is estimated to exceed 40 kg/ha. (Vermont Grant 6 2) This is a significant increase and the soils are not able to absorb and neutralize acidity at th...
Our State Constitution also states that we have a right to bear arms. ... Citizens of Vermont can carry firearms without even getting permission, paying a fee or even going through any kind of government imposed waiting period. Many would believe this would be very unsafe for the citizens, but Vermont is one of the five safest states in the country and has received the "Safest state award" twice. It is my belief that the crime rating in Vermont is so low because the criminals don't know who might be carrying a firearm or keep one at home. ... It is the United States peo...
The story is based around a British couple's son, named Teddy, and their relations with their cook servant, Gideon. ... Anytime Teddy found himself in an unknown, awkward situation, he seemed to hide behind his parents and their power in his culture. ... Creativity and true openness to his surroundings was another quality that seemed apparent to Omovo that was not possessed by Teddy. ... It seems apparent that Teddy's younger years were filled with relative luxuries and supportive, yet cynical input from his parents. ... Teddy, in "No Witchcraft for Sale" seemed to show an att...