are both recognized for their ultra-premium ice cream made with only natural, high-quality ingredients. However, that is where the similarities end. Haagen-Dazs caters to the customer who wants a high quality ice cream with a rich, international flair. On the Haagen-Dazs website, the company boasts, "Hãagen-Dazs is to ice cream as 24-carat is to gold."" On the other hand, Ben and Jerry's ice cream caters also to the customer who wants a high quality ice cream, but with a grass-roots feeling. In this paper, we are going to explore the ice cream industry, discover competitors, see their marketing techniques, examine line and brand extensions, analyze the environments of each company, and look at how they manage their product lines. .
So, what exactly is ice cream made of? Ice Cream is made of milk-fat and solids, sugar, flavoring, stabilizer (usually gelatin), sometimes eggs, fruit, and nuts (www.infoplease.com). As was previously mentioned, Ben and Jerry's and Haagen-Dazs are famous for their super-premium ice cream. Super-premium ice cream has a higher milkfat content then regular ice cream or frozen yogurt does. The ingredients for Haagen-Dazs' Chocolate super-premium ice cream are: cream, skim milk, egg yolk, and cocoa processed with alkali. One-half cup of Haagen-Dazs Chocolate super-premium ice cream has 18 grams of fat and 270 calories. Edy's Grand Ice Cream is not a super-premium, but a premium ice cream and the ingredients and fat and calorie content are different compared to Haagen-Dazs. The ingredients for Edy's Grand Chocolate premium ice cream are: milk, cream, skim milk, sugar, cocoa processed with alkali, cellulose gum, mono and diglycedrides, guar gum, and carrageenan dextrose. One half cup of Edy's chocolate ice cream has 150 calories, 8 grams of fat, and a lot more chemicals then Ben and Jerry's or Haagen-Dazs ingredients contain. Frozen yogurt contains less fat and has more sugar.
Ben and Jerry's Strategic Profile Hippies. ... These three terms are what we think of when we hear the names Ben and Jerry in this same sentence. ... The internal environment for Ben and Jerry's has historically been a sound one. ... The next strength is, of course, the innovative flavors that Ben and Jerry's develops. ... For Ben and Jerry's there are great opportunities for growth. ...
This helped protect the family farmers who supplied the milk for Ben and Jerry's ice cream. ... In 1985, the company established the Ben and Jerry's Foundation with an initial gift from Ben and Jerry. ... That same year, President Reagan named Ben and Jerry U.S. ... In 1988, Ben & Jerry's rescued Rhode Island's legendary Newport Folk Festival from oblivion by becoming its sponsor. ... Ben and Jerry's continues to support worthwhile causes by teaming up with non-profit organizations in PartnerShops, Ben & Jerry's scoop shops that are independently owned and oper...
Introduction: Ben & Jerry's was founded in 1978 in a renovated gas station in Burlington, Vermont, by childhood friends Ben Cohen and Jerry Greenfield, with a $12,000.00 investment with only $4,000.00 of which was borrowed. ... This could put quite a strain on Ben & Jerry's. ... If suppliers are unwilling to sell at a price Ben & Jerry's is willing to pay, Ben & Jerry's now has greater resources to reach a greater number of possible suppliers than ever before. ... Basically, Ben and Jerry sells it and the distributors deliver it. ... Ben and Jerry's produces sup...
Ben & Jerry's As Ben & Jerry's target the affluent, the "affluence" is only portrayed in their prices. ... The company was started in 1978 by two Long Islanders named Ben and Jerry. ... This is now an annual celebration at Ben & Jerry's Scoop Shops nationwide. ... At this time (approximately 1984) Haagen-Dazs started to worry about their affluent, "luxurious" market and tried to limit Ben & Jerry's distribution in Boston, prompting Ben & Jerry's to file suit against the parent company, Pillsbury. ... Again in 1987, Haagen-Dazs attempted to limit Ben & Jerry'...
Did Unilever pay too much to acquire Ben & Jerry's? ... Is the culture at Ben & Jerry's likely to clash with Unilever's culture? What problems will Unilever be likely to encounter with its Ben & Jerry's acquisition? How would you like to be Yves Couette, the person Unilever chose to be Ben & Jerry's new CEO? ... The match up of Unilever and Ben & Jerry's made good business sense, giving Ben & Jerry's access to Unilever's worldwide distribution system Unilever is in an ideal position to bring the Ben & Jerry's brand, values and socially conscious...
The main story line of "Jerry Maguire- revolves around Jerry's love with Dorothy. ... Both factors affected Jerry and Dorothy. ... Jerry Maguire says, "I'm not a guy who runs. ... In "Jerry Maguire- there were two sources: Jerry Maguire and Bob Sugar. ... Only Rod agreed to stay with Jerry. ...
Jerry Lewis. Preview and Transition: In describing Jerry Lewis" life I would like to quote Congressman Les Aspin of Wisconsin in conclusion of his documented nomination of Jerry Lewis for the Nobel Peace Prize on December 27, 1976, "Jerry Lewis is a man for all seasons, all people, all times. ... Both of Jerry's parents worked in the entertainment world. ... Jerry's father introduced Jerry to comedy while he was performing with other Jewish performer's in the so-called Borscht Belt dinner theaters in upstate New York. ... Between films, Jerry produced his biography, "Jer...
Jerry Lee Lewis "Jerry Lee Lewis was known as a rebellious, rowdy piano player that would pound the keys and shock audiences. ... His older brother, Elmo Jr., died when Jerry Lee was four years old. ... Both of Jerry Lee`s sisters have recorded in the Sun Studios. ... Gospel and country were Jerry Lee's basic influences. ... Soon Jerry Lee discovered a new type of music; his own! ...