The Beatles

            The Beatles were a mystical happening that many people still do not understand completely. Out of The Beatles, arose Beatlemania, a "generally harmless form of madness which came from Britain in 1963. (Alico)" The media had powerful effects on the public during this time. The media exposed this English rock group so much that their popularity literally sparked overnight. .
             The sole idea of Beatlemania is from a group of four young men from Liverpool, England, known as The Beatles. These great men were John Lennon, Paul McCartney, George Harrison, and Ringo Starr. These four men had buoyant spirits, bottomless charm and unaccustomed and irrepressible wit. "Their overflowing gifts for songcraft, harmony and instrumental excitement, their spiffy suits and nifty haircuts, their bright quips and ready smiles, made them appear almost otherworldly, as if they had just beamed down from some distant and far happier planet. (Loder)".
             The Beatles got discovered at a strip joint, the Indra Club in Germany by Brian Epstein. They became the first entertainers to play louder than the audience. Under Epstein's careful guidance, The Beatles found themselves signing a contract with Britain's Electric & Musical Industries, Ltd. "But, exactly how, when, and where Beatlemania got started nobody, not even Epstein can say for sure. (The Beatles Anthology). .
             In less than one year that they achieved popularity in England to the time they came to America, The Beatles achieved popularity and following that is unprecedented in the history of show business in England. They became the first recording artists anywhere in the world to have a record become a million-seller before its release. "They became the target of such adoration by their fans that they had to cancel one-night bookings because of riots in early 1964. (Alico)" .
             Beatlemania had reached such unbelievable proportions in England, that it became a form of reverse lend-lease and spread to the United States.