Starbucks is a corporation that offers specialty coffees, coffee beans, cold blended beverages, pastries, coffee related products and machines, and tea. Starbucks opened its first location in 1971 in Seattle. By the year 2000, Starbucks had over 3300 locations, and it is still growing.
SWOT.
STRENGTHS:.
2000 marked 5th consecutive year of sales increase.
Low long-term debt to equity ratio of 0.01, company has good financial standing.
1993, Opens second roasting plant in Kent, Washington in order to maintain on-time production and delivery, then in 1995 opened state of the art roasting facility in York, Pennsylvania. .
Howard Schultz joins corporation in 1982, is a visionary leader who made Starbucks the famous coffee bar that it is today. In 2000, Schultz assumed role of chairman and chief global strategist.
WEAKNESSES:.
.
OPPORTUNITIES:.
Schultz sees opportunity to make coffee/espresso bar available to everyone:.
o 1990 - Horizon Air Account.
o 1991 - First licensed airport location.
o 1992 - Nordstrom Account.
o 1993 - Barnes & Noble relationship.
o 1994 - Starwood Hotel Account.
o 1995 - United Airlines Account.
o 1997 - Canadian Airlines Account.
o 1998 - Grocery store coffee bars due to agreement with Kraft Foods. .
o 2000 - Host Marriott International Agreement.
Global Opportunities:.
o Opens locations in several countries.
Other types of drinks, including cold coffee beverages, blended drinks, fruit drink, and tea. .
THREATS.
Small coffee shops in New York are trying to compete with Starbucks on the basis of customer loyalty.
Protesting against Starbucks for using milk with artificial bovine growth hormone.
GOST.
GOALS.
Open 1,200 new locations in 2001, 900 in the United States.
Open new store in Vienna by end of 2001.
Open 10-15 new stores in Zurich within the next 12-18 months.
Distribution of new Bottled Frappuccino Coffee Drinks, from affiliation with PepsiCo, to entire USA by September 2001.
OBJECTIVES.
Offer Starbucks coffee products around the world.
In the early eighties Howard Schultz came to Starbucks. ... In 1987, with support of local investors, Howard got Starbucks. In 1992 Starbucks became known and extremely successful company. ... (Starbucks, 2012) SWOT Analysis Strengths Here are some strengths of the company. ... That is why Starbucks has to extend its supplier network. ...
A SWOT analysis is a type of evaluation that is done for companies and it examines the strengths, weaknesses, opportunities, and threats for the specified company. (Marcus, 2011, p.108) We would need this SWOT analysis in order to create our three-year strategic management proposal. ... Many of these incidents took place inside Starbucks, which denotes the fact that this is a company's drawback. ... (p. 6) As we go on with the SWOT analysis, Starbucks should be able to find opportunities in new markets as it opened various stores in multiple countries from 2005 until 2010. ... Protest t...
Now, it is interesting to conduct a comprehensive SWOT analysis of Starbucks. SWOT is regarded as a key tool that help companies to discover their advantages and be able to encounter with disadvantages through the analysis of strengths, weaknesses, opportunities and threats. ... In turn, Starbucks have also conducted loyalty-based activities such as launching Starbucks express, rewards programs that increase their customer's loyalty. ... What are the critical challenges of marketing for Starbucks? ... Moreover, Starbucks is facing more challenge than before. ...
STARBUCKS A STRATEGIC REPORT BY JAMES HEAVEY CONTENTS Introduction page 1 PESTEL analysis page 1 Five forces analysis page 4 Competitor analysis page 6 Resource Audit page 6 Value system analysis page 7 Core competences page 8 Stakeholders page 8 SWOT analysis page 8 Future strategic options page 9 Recommended option page 12 Critical review page 12 References & Bibliography page 13 Introduction: This is a strategic report on Starbucks. First of all I will explain the external environ...
After Howard Schultz joined Starbucks in 1982, he developed his vision and made Starbucks the global company that it is today. ... In 1984 he tested this concept in downtown Seattle, as the first Starbucks Caffe Latte was served with success (Starbucks, 2014). ... Starbucks also launched the, " first paper beverage cup made from post consumer recycled fiber," (Starbucks, 2014). ... Starbucks K-Cups is launched as well as the Verismo system, a premium single cup espresso machine, and Starbucks Refreshers. ... SWOT Analysis Some of Starbucks strengths are high market share and market ...
CASE ANALYSIS FOR STARBUCKS CORPORATION I. ... Starbucks grew to 26 stores by 1988. ... Situational Analysis Strategic Analysis Business Level-Strategy: The business strategy of Starbucks" is identical to the corporate level strategy since the company is a single business company, focusing on only coffee-related products and retail stores. ... SWOT Analysis Starbucks has become a well-known company for selling the highest quality coffee beans and best tasting coffee products. ... Recommendation Analysis Starbucks has become a great successful company in the coffee b...
CASE ANALYSIS FOR STARBUCKS CORPORATION I. ... Situational Analysis Strategic Analysis Business Level-Strategy: The business strategy of Starbucks" is identical to the corporate level strategy since the company is a single business company, focusing on only coffee-related products and retail stores. ... SWOT Analysis Starbucks has become a well-known company for selling the highest quality coffee beans and best tasting coffee products. ... Recommendation Analysis Starbucks has become a great successful company in the coffee bean and beverage business and its strategy has...
SWOT Analysis • Brand name recognition and equity Gap, Old Navy and Banana Republic are three of the most well known brands in retail. ... Gap wants to achieve the ubiquity of Starbucks and McDonald's - part of our culture, one on every street corner. ...
Marketline, an independent firm that conducts SWOT analysis of business indicated in its report that one of The Cheesecake Factory's strengths is "management and staff retention trends, along with quality and service analysis" (Marketline, 2012). ...