(p-180-2).
2) Name the three objectives of persuasion in public relations work. Which objective is the most difficult to accomplish? Why?.
Persuasion is a useful tool in PR. There are three objectives in persuasion, these are, change or neutralize hostile opinions, crystallize latent opinions and positive attitudes, and conserve favorable opinions. The most difficult objective to accomplish is turning hostile opinions into favorable ones. Once someone's mind has been made up and clouded with irreversible logic it is hard the turn them on their standpoint. However, there are certain factors used in persuasive communication to help with the problem. These are known as audience analysis, source credibility, appeal to self interest, clarity of message, timing and context, audience participation, suggestions for action, content and structure of messages, and persuasive thinking. (p. 184).
3) What significant differences between magazines and newspapers must a public relations professional keep in mind when submitting material to them?.
When PR professionals send materials to magazines and newspapers they need to keep in mind the differences in publications. Magazine companies usually have a smaller staff to work with and rely a lot on steps taken by outside organization, such as PR firms. Some and most magazines are published monthly than weekly. So in result of this articles tend to be more specific and thorough. Most magazines are written toward a certain demographic.
On the other hand newspapers are usually thrown together more broadly, and written by the newspaper staff. Newspapers usually produced daily, so in result they are thrown together quickly so they can get the information out in a timely matter. Since newspapers are on a time. Schedule they don't have time to get deep insight on a story. Newspapers give a brief insight on and about the topic. Newspapers rely on volunteered information, such as press releases.