So then what denotes right and wrong? .
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Unlike other social circles where ethical behavior is dependent upon the social customs imbedded in actions, there exists no clear path of morality to follow when it comes to the corporate world. (8) Ignoring such a path would reap severe consequences upon the business that saw itself as beyond the established ethical norm. The moral argument that helps managers choose among competing duties based upon the best consequences inevitably obliges managers to do what they see as best. Vision, however, is obscured by discussions about stock price movements, instrumental ethics, and shareholder wealth easily obscures the true moral argument. (9) .
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Determining what constitutes morals or values is the fundamental purpose of corporate social responsibility. Given the fact that all of humanity must coexist on the same planet, there has to be a modicum of consideration with regard to business values. If not, there would be no sense of tolerance or respect for individual life. People have to abide by an ethical code to ensure proper behavior among the world's population. Yet, who is to determine what this corporate ethical code will represent, and who is to say that all commerce must follow it? Clearly, defining ethics is to define man 's values and interests. This is a concept that must exist within the framework of all business infrastructures. .
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Technology and Ethics.
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Business today involves areas of profitability that didn't exist as little as twenty years ago. Technologies appear in society increasing in kind and speed. These new methods and sciences are accompanied by assumptions about their inherent benefit to mankind. But shortly after they appear questions often arise due to unintended and unforeseen consequences or unclear implications for established moral values. .
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For example, the following three instances of technology created social problems.