It is very evident when we look at the current state of world affairs that our world is becoming a smaller place. We now have overnight delivery of packages, email communication and the ever so popular cellular communication. Globalization and increased international business can be directly attributed to mass media and mass transit. With new technologies such as videophone, Internet chat and Internet meeting rooms the thought of globalization becomes a reality for even the smallest of companies. The concept of globalization sometimes approaches this change as being one which either should or will result in a complete homogenization of culture and the formation of a unified global community. At the very least globalization will result in a number of distinct border cultures, which are hybrids of interacting cultures. What this means is that the savvy business person not only has to be prepared to communicate with those of his or her own culture but also with other cultures (Nelton, 1995). Many obvious precipitators of thi!.
s increased business contact between the world's cultures can be attributed to this globalization phenomenon. One of the reasons is international agreements such as the North American Free Trade Agreement. The North American Free Trade Agreement was initiated between the United States, Canada, and Mexico on January 1, 1994. This agreement referred to as the "trade agreement- has had a huge impact on exchange of material and cultural goods between the United States and other nations in North America as well as on the degree of business communication which occurs between these countries. Increased business diversity is not only occurring because of factors such as the North American Free Trade Agreement, it is also occurring because of a greater number of cultures within business itself. Women in the workplace are also making the work force more diversified and increasing the need for more effective communication skills (Nelton, 1995).