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Nike

 


             was set in the ground in such a way that it appeared to float. .
             If you were to break the word NIKE down, you would get Ni-key. The pronunciation for Nike is nI-kE. Its function is noun, and its etymology is Greek NiKE. If you defined the word NIKE, you would find out that it means the Greek goddess of victory. .
             Another meaning and definition of a word is SWOOSHING. Main entry: Swoosh, function is noun, and it is an act or instance of swooshing. .
             The origin of the swoosh dates back as far as 1971. Phil Knight was supplementing his modest income from Blue Ribbon Sports Inc. by teaching an accountant class at Portland State University. There he met Carolyn Davidson, a graphic design student, who was working on a multi-perspective drawing assignment in the hallway. He offered her a couple of bucks per hour if she would do some design work for his small company. .
             This all happened because "Representatives from Japan were coming for a presentation and Phil wanted some charts and graphs to show them- according to Davidson. Apparently this wasn't the last time Phil had asked Carolyn Davidson to create a design for him and Blue ribbon Sports. According to Davidson again, "Phil had asked her to work on a shoe stripe because supposedly Phil needed more inventory control."" (In spring of 1992, the first shoe with the Nike Swoosh was introduced) .
             There have always been numerous predictions and questions asked about what Nike pays its people. An average salary for a Nike Spokesman (Tiger woods) is $55,555 dollars per day, which adds up to 20,277,575 dollars in a one years earned salary. Other salaries of Nike employees such as an Indonesian factory worker who is making shoes makes $1.25 per day and an on average of $456.25 per year. Lastly, Nike CEO Phil Knight is worth roughly over $5.8 billion dollars. .
             Nike ads like any other businesses require interpretation. Some of this reading goes on at the conscious level, some unconsciously.


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