Nike

            
             In today's society, companies are striving for excellence. There are not many companies out there that we can say are excellent. The ones that we say are excellent have become that way because they have succeeded in four different areas, consumer excellence, product development, good promotional planning, and sponsorship. Nike has succeeded in all four areas and has benefited tremendously in their efforts to establish themselves as the top sportswear selling company in the world. .
             Nike designs, develops, and markets high quality footwear, apparel, equipment, and accessory products. Nike is the largest seller of athletic footwear and athletic apparel in the world. They have been around for many years and have developed themselves as the most popular brand name in the sportswear industry. The company sells its products to approximately nineteen-thousand retail accounts in the United States and through a mix of independent distributors and licensees in approximately one hundred and forty countries around the world.
             Continuing, consumers around the world have become very loyal to Nike's products and services. One of the main reasons why Nike has become so successful is because their consumers are extremely loyal and continue purchasing their products year after year. .
             As expected, there are tremendous amounts of people ranging from the ages of five to eighteen purchasing Nike footwear and apparel. What society hasn't expected is that people also ranging in age from twenty to forty year olds purchase Nike products. Males dominate most of Nike sales because in the past Nike has marketed their products to mainly male athletes. This is overwhelmingly true of course, but what Nike is now trying to do to make things both male and female orientated by intensifying the competition in the women's market. They have recently hired Clare Hamil to VP of Women's Business and are formatting a new unit to focus on women's footwear and apparel.