Bonus offers have been highlighted so that they stand out for the reader. A number of tourist accommodations are shown in the brochure and the price and information is very useful. The pictures all show clear blue seas and magnificent landscapes. Many of the pictures include couples and I think this is because the target group for this particular brochure is for people who are going on honeymoons or young couple who what to go on holiday together. Every page has a border to bring out some bright colours to the viewer. I believe that all the photos have been enhanced, as it could not be so beautiful all year around. They are marketing Vanuatu in a good w!.
ay and but they are making it look better then it really is.
The marketing techniques that have been used by the management of these tourist destinations were good besides the brochure on Queensland. They have good pictures, which show you were you, are going and what you will most properly see. All the information is easy to read and is clear beside the brochure on Queensland once again. Most of the photos related to the target group, which was good as it, helped me understand what each age group wanted from each destination. Most pictures show the best possible moment of the particular destination and what you need to remember is that it will not be as beautiful as the picture everyday you are in or particular destination. I do believe that sex sales but in these particular brochures sex does not have much to do with the consumers choice of destinations, as they tend to relate and rely on the surroundings of the country or location. The marketing techniques were mainly false in the sense that what you see is sometimes not what you will witness. It will not look as great in real life as it does in the picture or in the brochure so the tourist will be let down and fell like he has been cheated.
Marketing Tourism.
Aim: To examine the effects of marketing techniques used in tourist brochures or web sites.