Keep at it!" The meeting with Thomas Edison gave Henry Ford fresh inspiration and his spirit was renewed by the famous inventor's words of encouragement. By 1899 Ford had produced an operable car that was written up in the Detroit Journal. Ford was described as a "mechanical engineer." Eventually his work developing automobiles conflicted with his position at the Detroit Edison Illuminating Company. Even though the company was well pleased with his work and offered him the General Superintendent position, they asked him to make a choice. Could he give up his "hobby" of automobile building and devote himself to the company? Ford made the decision. He wanted to make automobiles. In 1899 Ford left Edison to help run the Detroit Automobile Company. Cars were still built essentially one at a time. Ford hoped to incorporate ideas from other industries -- standardized parts as Eli Whitney had used with gun manufacturing, or assembly line methods George Eastman tried in photo processing -- to make the process more efficient. This idea struck others in his field as nutty, so before long, Ford quite Detroit Automobile Company and began to build his own racing cars. After two unsuccessful attempts to establish a company to manufacture automobiles, the Ford Motor Company was incorporated in 1903 with Henry Ford as vice-president and chief engineer. The infant company produced only a few cars a day at the Ford factory on Mack Avenue in Detroit. Groups of two or three men worked on each car from components made to order by other companies. In the winter of 1906, Ford had secretly partitioned a twelve-by fifteen-foot room in his plant, on Piquette Avenue in Detroit. With a few colleagues, he devoted two years to the design and planning of the Model T. Early on, they made an extensive study of materials, the most valuable aspect of which began in an offhand way. During a car race in Florida, Ford examined the wreckage of a French car and noticed that many of its parts were of lighter-than-ordinary steel.