The advertisement I chose to examine is, in my opinion, a prime example of an effective and successful ad. This ad, which appeared in a recent Sports Illustrated, shows a pile of M&M's candy on a wooden table. But what made this ad immediately grab my attention was the word "SEXY" spelled out in the green M&M's, almost in a subliminal way. Above the pile of M&M's, the question: "What is it about the green ones?," is seen, also printed in green.
There are several reasons why I think this ad is effective. Bright colors are seen throughout the ad. The combination of such bright colors is what originally made me take a closer look. When I realized that I was looking at M&M's candy, I thought about how tasty the chocolate candy looked. I wanted to run to Circle K and buy a bag.
Then I noticed the green M&M's appeared to be spelling something out, within the larger pile. I peered closer and saw that "SEXY" was written with the green M&M's. Then, as I looked to the top of the page and saw "What is it about the green ones?," I laughed to myself and immediately chose to write about this advertisement because of its creativity and uniqueness. .
The use of bright colors, the tasty appearance of the candy, and the humorous, "subliminal" message, helped make this advertisement appeal to me. I also think many others could appreciate this advertisement and feel that this is a good example of a successful ad.
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