In this essay I will discuss the types of images presented by the mass media of men and women. I will use examples and insights from the text, video clips and lecture, and my own media experience to support my observations.
Mass media presents something called gender images. A gender image is the way a certain gender is portrayed. From this portrayal we as the viewers receive ideas of how that particular gender is "expected" to behave. We then perceive ourselves as either gender appropriate or abnormal. These gender images are shown in all forms of media. Sometimes gender images will be presented subtly or often blatantly. For example, in "Pretty Woman." When I saw this movie I thought it was a love story about a prostitute who changed her ways. In fact, there is an underlying suddilty that she is "saved from her evil ways by a rigidly stereotypical man." This leads way to the idea that women need men. When I initially saw this movie that's not what I was thinking. I was unknowingly learning about gender images.
The media, only reinforced, does not create these gender images. The media simply mirrors what is currently of importance to the general population. Looking at particular attitudes and beliefs of different times in history can prove this idea. Media always reflects the important ideas, beliefs and concerns of its time (video lecture).
During the 1930's (the depression) everyone was struggling. There was a large amount of desperation among men because they couldn't adequately take care of their families. In general things were falling apart. Despite the growing poverty there was still a spark (a very small spark) of hope for the future. This basic attitude of the public was reflected in the media. One example is, "The Grapes of Wrath." This movie showed a destitute and struggling family embracing hope. They packed up and moved to California.
Another example of the media's reflection of the ideas, concerns, and beliefs of the general public is in the 1940's.