Broadcasting, the transmission of information by radio or television, is a major factor affecting the television industry today. Broadcasting is currently achieved through analogue, a system that has existed since television began in the 1940's and 50's. "Analogue converts sound and pictures into waves, which are then transmitted through the air and picked up by our rooftops or indoor aerials." But, because of rapid technological advances in the modern era, analogue will soon be obsolete, and is presently in the process of being replaced by digital broadcasting, the new form of broadcasting that "turns pictures and sound into computer language, which changes one's television into a form of computer, so that it can connect to the Internet, take interactive programs, and carry many more channels," all of which cannot be accomplished through analogue. As modern technology grows, the television industry is introduced to major issues, such as low consumer confidence, a!.
nalogue switch-off difficulties, and the lack of technical skills. And unless these problems are resolved soon, they will lead to the collapse of the television industry.
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Lack of skills:.
Concerns associated with employee technical skills is becoming very common in the digital TV industry. The industry fears that its employees may lack the advanced technical knowledge required for the future. Its major concern right now is to find the right people with the right skills to effectively implement future strategies. Digital TV companies must become much more competent, innovative and creative, which means that its employees must be willing to develop themselves and their company in order to sustain the industry. As many are aware, IT skills will be very essential to the well-being of the industry. Because a number of shoppers today are already purchasing products online - and Internet access via digital TV exists, advanced IT skills are definitely required for the future health of the digital TV industry.