Our culture, which is reflected and reinforced by advertising, sends mixed messages to girls and women about what it really is to be feminine. It's suggested that they adopt a false self, and hide or simply sweep under the rug who they really are, in hopes to attain femininity, or at least what society has constructed femininity to be. This concept of femininity, urges girls to simply be nice and sweet, to compete with other girls for the attention of the boys, and to value romantic relationships with boys. All of this puts these little girls into a terrible double bind. On one hand, girls are supposed to hide or repress their power and exuberance, and be "nice" little girls. This is despite the fact that one day, when trying to be successful they might in deed have to compete with men in the business world. "They must be overtly sexy and attractive but essentially passive and virginal. It is not surprising that most girls experience this time as painful and confusing, especially if they are unconscious of these conflicting demands" (Kilbourne). Through all the images that we see, we have a preset notion of what women should act like and look like. The girls that are raised in today's society are being raised in an environment that is extremely toxic to them. Fashion magazines and television, billboards, movies, these are all different avenues through which girls see these advertisements, or these ideas of what girls should really look like. These ads show us that in order to be normal, you must spend time and money to attempt to become the "ideal" woman, or a woman who to the human eye is simply flawless. Sometimes only one part of a woman's body is used to sell something, which shows them to be less than real people or simply objects, which is very dehumanizing. The bodies that these supermodels have give girls and women a skewed image of what they should look like.