The Branches and Alliances of NBC Network.
NBC has been a major player in network television since the beginning. It started as a radio broadcasting company and now, as one of the "Big 3,"" it has strongly affected the content and coverage available to the public for many years. Recently, NBC's influence over and increase in content has become even greater through its two new networks "MSNBC and CNBC "and several Internet alliances. Through integration and the digital platform, these new developments are methods of growth that could be forewarning of a monopoly in the television industry. Now that NBC has alliances with companies such as Microsoft and several other Internet access companies, it has moved into other forms of media and its influence is spreading to a wider audience with a broader demographic profile. All of these things contribute to what makes NBC a network worth reviewing and investigating. .
Literary Review.
It was very difficult to find scholarly resources about this topic since most of what I am looking at happened within the past 12 or so years. Therefore, all of my sources are obtained from credible online information. The first site that I looked at was NBC.com. Obviously, there is only so much that could be gained from this site because of the fact that there will not be anything negative or critical about NBC or its affiliates. It is a fairly one-sided resource. However, I was able to gain some information about the network and its different aspects. First of all, there were links to MSNBC, CNBC, Access Hollywood, Telemundo "a Spanish network that is affiliated with NBC "NBC Olympics, and PSNBC. PSNBC is a artistic showcase that takes place in a theater owned by NBC in Soho. There is also a link to a page called "Corporate Info- that gives a history of the network and talks about all of its ventures and alliances. Located on this page is the "Diversity Statement- of NBC and its networks.