Pentagram helped to establish their place in the graphic designs of the world and of UK.
During Japan's period of designs, the Japanese wanted to keep their national tradition in their designs while still have western influences and styles. On of Japan's designers, Ryuichi Yamashiro, successfully shows us this with his "Tree-Planting- posters.
Compared to other designers, the Japanese designers think more about central placements and organizing their negative spaces. Most of the designs reflected the traditions of Japanese arts and crafts instead of the relational asymmetrical balance of many of the European designs and ideas. Many Japanese designers were inspired by the traditional family symbol called the "crest- or "mon- in Japanese. This symbol, along with simplified designs of the flowers, birds, animals, plants, and household objects were also in use for a thousand years.
One of Japan's most famous designer, Yusaku Kamekura, was an influential design leader as he earned the name "Boss."" Under his leadership, many Japanese graphic designers got rid of the widely help belief that visual communications must be drawn by hand. To help bring ideas to this new teaching, Kamekura founded a Japanese Advertising Art Club. In 1960, he established the Japan Design Center and with his work, he linked graphic designs to the industry. Kamekura's work was characterized as Technical Discipline. Technical Discipline is "a thorough understanding of printing techniques and careful constructions of the visual elements."" He used this idea especially when he created the logos and posters for the 1964 Olympics. These posters helped to establish Japan as a center of creative design activity. His work is mostly modern but they do have the poetic and traditional Japanese art in them as well. His works were rather simple yet complex.
Masudu Tadashi was another influential Japanese designer who developed an imaginative approach to photo graphic design.