24- National Visions within a Global Dialogue.
Various types of typographical styles and design influenced the many graphic designers around the world. During this time, the designers were using a form of national communication in this period of International Dialogue. This rapid growth of graphic designs and ideas spread around the world quickly, especially with the help of technology and printing possible.
The images of various designs were also changing and so were the styles. During the 1980's and 1990's, these styles had a whole new look as technologies were beginning to advance and immense global dialogues that were connected with the national visions. Diversity and culture were the key elements to the different styles of many designs. Many different countries had designers who helped them develop unique and cultural standpoints for their own designs. There were three main countries that especially did this and they were United Kingdom, Japan, and the Netherlands.
The Post-World War II English design created the new internationalism through the propagandas and the opinions of war. The Post-War years were a time for rebuilding the economy and working to restore the pre-war culture and social life. An important voice and design practice by Herbert Spencer made new and improved graphic design. He was an editor and designer of the Journal Typographica and author of an influential 1969 book that helped bring up dialogue.
In 1962, an early focus of British design was beginning to form. A design partnership formed by Alan Fletcher, Collin Forbes, and Bob Gill produced a studio, though in 1925 (1925-1994) (though the firm changed their name to Crosby, Fletcher, Forbes after Gill left and Theo Crosby joined). Then later they changed the name to Pentagram.
Many of the UK design firms ranged from huge and clean geometric forms like in the corporate identity systems to a warm historicism in packing design and graphics.