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The consumer now has diversity. With the entire Internet at your fingers, in a matter of minutes you can browse several stores in several parts of the world without even leaving your home. This allows you to compare prices and products. With e-business you are not restricted to the prices and products of you local stores. You can easily choose the best price on the best product. Purchasing goods electronically is becoming easier by the day. The majority of e-businesses have software set up on their webpage to take and record your order as well as your credit card and personal information. The software is set up such that you can order anything you want without having to interact with anyone what so ever. You just have to enter your credit card number, address, and other personal information. Some people are not comfortable with the concept of sending their credit card number or other personal information to a potential merchant over the Internet, but are more comfortable using the telephone. Most businesses know this and have set up a special number or other means to talk to a representative from the company to settle any questions, and to accept credit card numbers or other means of payment. There are of course several security issues involved in both forms of commerce. I will discuss security in greater detail later in the paper. The popularity of e-business is growing almost as fast as the technology itself. More and more people are using their computers to buy what ever they want, whenever they want. Every day there is an increasing number of companies that join the electronic world of business. Companies spend millions of dollars a year to setup and maintain a website designed for e-business. Why are they willing to spend so much? Most business people have a good knowledge of how and why business works. It is not hard to see that there is a huge market in e-business. With the price of computers going down each day, more and more people have the opportunity to get in on their piece of cyberspace.


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