and 11 am., the majority of staffers will be stationed at drop zones. This will curb any back-up associated with the influx of off campus residents. Conversely, between the hours of 1 pm. and 4 pm. staffers will be concentrated at the central parking facility as to engage in the pick-up process. It is expected that a constant shuffling of cars will allow for this part of the process to move smoothly and efficiently providing for a 5 minute turn around. .
As a way of addressing any concerns involving the safety of a patron's automobile, Assisted Parking will offer full liability insurance while the car is in the hands of our trained staff. We assure than no damage will occur between drop off and pick up. In the event of such an occurrence, any damage will be fully compensated. (Maybe rethink this).
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Market Segmentation/ Promotion/ Channeling Strategy.
The target segment for Assisted Parking will be students who tend to rush to school, expect to find a parking space relatively close to their first class, and end up hunting down a spot for 10 to 15 minutes which ultimately leaves them late or even missing class. .
The majority of this segment tends to be underclassmen that are economically secure through the support of their parents or some benefactor who will be willing to pay a premium for such a service. These students will tend to use the service on a frequent daily basis as an alternative to paying the $100 commuter-parking fee. .
The secondary target segment will be focused on infrequent users who utilize the service as a safety net. These students are those who run late on a weekly basis and can't afford to be late for class. A student in this segment will utilize Assisted Parking as a last resort in the 10 minutes they have before the start of class.
The third foreseen population that will tend to use Assisted Parking will be faculty and staff. Those who instruct a limited class schedule or those who have professional practices elsewhere tend to commute to campus during peek load times.