The Influences of Smoking Adve

             marketed. Popular consumer magazines play an important.
             role in tobacco marketing. It is easy to reach large.
             numbers of teenagers on a regular basis using magazines.
             (Durrant, 1994). Researchers have taken note of the.
             correlation between Big Tobacco marketing strategies.
             and the consumption of cigarettes within the.
             population. It had been discovered that many studies.
             found no relationship while others found a small, yet.
             significant, relationship (Sepe, 2002). .
             Krupka (1990) analyzed a study to determine if.
             smoking advertisements were positively associated with.
             youth smoking. It was discovered that the number of.
             female smokers, under 18 years old, dramatically.
             increased at the same time extensive marketing.
             campaigns were aimed at women.
             Tobacco smoking has been recognized as a major.
             cause of death and disease, responsible for an.
             estimated 434,000 deaths per year in the United States.
             (Krugman, 2000). Tobacco use is known to cause lung.
             cancer in humans and is a major risk factor for heart.
             disease. There has been concern that non-smokers may.
             also be at risk for some of these health effects as a.
             result of their exposure (passive smoking) to the smoke.
             exhaled by smokers and smoke given off by the burning.
             end of cigarettes.
             It was discovered that, within the past decade,.
             there has been a dramatic increase in tobacco use in.
             teens in all ethnic groups, among boys and girls alike,.
             from middle to high school (Males, 1999). Researchers.
             conducted a survey in 131 schools across the United.
             States. The survey included questions about smoking.
             advertisements and the students" attitudes toward.
             smoking. The sample included 15,058 students in grades.
             6-12. .
             The conclusion of the study is that the tobacco.
             companies are winning the war of underage smoking. .
             Smoking advertisements may have changed but America's.
             youth are still the target audience of the.
             advertisements.
             There are many loop-holes in this research. The.
             researchers may have not taken into account that they.