The residence of Pullman, were all employees of either the towns shops or the factory. The town contained neither bar nor brothel. This again was because Pullman strongly opposed to the idea of his citizens/employees getting drunk. Without the availability of alcohol employees wouldn't drink their earning away and would be encouraged to save or invest the money in company stock or in a savings account in the bank. Pullman was a family oriented place. Families could walk up and down the streets, shop at the Arcade, and walk around the park with a feeling of safety. There were many societies and clubs to join to bring the community closer together as well as occupy free time for example, the Athletic Club. These societies brought the townspeople closer together through daily interaction. So there would be more trust amongst the citizens and less crime would occur. The citizens themselves were well dressed and well behaved. Tourist would often leave impressed with the town and the townspeople.
The town created this new middleclass. During the late 19th century the rise of a new class emerged. For the first time a middle class was emerging. Pullman wanted to create a new middleclass in which people went from "rags to riches". The people would earn everything they got instead of receiving charity. The townspeople of Pullman exemplified the middleclass he envisioned. There were many skilled workers and managers in the factory and storekeepers around Pullman. Each of them earned a very generous salary that allowed them a very prosperous life.
During the towns fourteenth year a labor strike would turn his town into a failure. Almost all employees were disappointed with their wage deductions and joined Labor Unions. These Unions would deal directly with George Pullman and his representatives. The Union threatened to strike if wages were not restored. As a result of a rumor, the Union decided to walk out and strike.