Nike Incorporated became a business in 1968 under the laws of the state of Oregon, United States. Nike's business activities can be described as follows: design, development, and global marketing of high quality footwear, equipment and accessory products. .
Nike is the largest seller of athletic footwear and athletic apparel in the world ("Nike, Inc. Income Statement" 1). The Nike swoosh is one of the most recognizable business logos on earth. It is more than a symbol of excellence in brand marketing. Nike has revolutionized the way companies approach the sports market. Nike gets involved in anything related to sports, including technological breakthroughs, retailing, sports management and sports promotion. .
Nike operates in a market that is consumer-oriented. This means that the demand for the Nike's goods heavily depends on the popularity of the various fitness activities. The company adjusts continuously their product mix in order to meet demands. It manages its business carefully, leading in aggressive marketing styles and innovative products ("Nike Production Facts" 1). .
When Knight and Bowerman created Nike, they decided to create a company to win, for the "ultimate victory" ("Nike Production Facts" 1). This idea has been influencing Nike everyday and it has been very successful so far. They have built a remarkable company, which has emerged as one of the world's greatest brand names. It is said that Nike possesses a reputation comparable to those of McDonald's and Sony ("Nike Corporate Profile" 1). Nike has distanced itself from its closest rivals.
Nike sells its products to retail stores in the U.S. and through a mix of independent distributors, licensees and subsidiaries in approximately 110 countries around the world ("Nike Production Facts" 1). Most footwear products are produced outside the U.S. while apparel products are produced both in United States and other countries (Bangladesh, China, Hong-Kong, Indonesia, Malaysia, Mexico, The Philippines, Singapore, Sri Lanka, Taiwan and Thailand).